This is because couples are drawn to matching dates (23rd in 2023).įor the seventh year in a row, October is still expected to be the most popular month to get married. The most popular day to get married this year is September 23, 2023, marking the first time in more than five years that the date did not fall in October. Wedding volume in 2023 is anticipated to return to 2019 (pre-COVID) levels with approximately 2.1 million wedding receptions. “This not only demonstrates the significance couples place on these occasions, but also the value that vendors provide in creating the most memorable moments for them.” “With the return of weddings after an unusual three years, couples are raising the bar to create authentic celebrations while continuing to heavily rely on wedding professionals to bring their visions to life, even before the wedding planning begins,” said Lauren Kay, Executive Editor of The Knot. Summer and early fall weddings trended slightly higher, with 123 guests on average.

Guest count was an average of 117 guests, an increase compared to 105 in 2021. Trends on their way out include wedding favors (48%, down 21% from 2017), due in part to many becoming more mindful about sustainability, and creating a wedding hashtag (32%, a 23% drop from 2017). Rising trends include unplugged ceremonies with no videos or photos (45%, up 23% from 2017) and having a signature cocktail (40%, up 17% compared to 2017), while “Perfect,” by Ed Sheeran, remained the most popular first-dance song for the sixth year in a row. One-third of couples incorporated a wedding theme (up 13% from 2017) that included out-of-the-box ideas such as “Roaring ‘20s with Star Wars influence,” “Taylor Swift and Cats” and “Vintage Nintendo.” Nearly a quarter of couples hired wedding professionals for their proposals (23%), an 11% increase compared to 2019. The study revealed that only 7% of couples said that COVID-19 impacted their wedding date (27% in 2021).Ĭouples hired an average of 14 vendors for their wedding day, with the dress being the top category (93%), followed by venue (90%) and photographer (88%). “When it comes to planning the wedding, The Knot 2022 Real Weddings Study reveals how Gen Z is embracing technology more than any previous generation, paving the way for new opportunities in efficiency and communication to meet their needs.” “As a growing number of Gen Z couples begin to get married, we’re starting to see a new wave of trends-particularly when it comes to making a statement about themselves, such as incorporating cultural elements or a unique theme or color,” said Lauren Goodson, Senior Director of Insights of The Knot. With over 73% of couples using a wedding planning website, The Knot Vendor Marketplace continues to be one of the most reliable sources to help couples find and book wedding professionals for their proposal and wedding day.

The study also revealed that wedding professionals continue to play a pivotal role throughout the entire wedding journey, starting even earlier with the engagement, as nearly one-fourth of couples hired vendors for their proposal-almost double the number in 2019. In 2022, couples confidently celebrated their big days with loved ones-93% of 2022 weddings took place as planned on their original date. With the oldest members of Gen Z turning 25 and entering the core marrying age-range in 2022, new wedding trends and key differences between this generation and millennials are emerging. Coming off a record year for weddings in 2022, as 2.6 million couples said “I do” following COVID-19 postponements and pent-up demand, 2023 is likely to return to “pre-pandemic” norms, with some interesting generational trends. The study captured responses from nearly 12,000 couples who got married in 2022 to uncover the latest trends in weddings. NEW YORK–(BUSINESS WIRE)– The Knot, a digital wedding planning authority and one of the largest vendor marketplaces, today releases The Knot 2022 Real Weddings Study.

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